I failed my English exam. Not in the dramatic, life-changing way people describe in motivational posts. I just sat it, didn't pass, and had a choice to make. Resit it in Paris and carry on as normal, or do something different.

I moved to the UK.

Not for a job. Not with a plan. Just the belief that if I was going to learn English properly, I should go somewhere English was the only option. I came back the following year, resit the exam, and passed — completing my HND in International Commerce and closing a chapter that had been open for a year longer than expected.

That decision — to go to the source rather than take the easier route — turned out to be one of the most consequential of my life.

— Julien Kabongo

The corporate chapter

For the next several years I did what most people do. I built a career. Nationwide Building Society, DHL, IPP Pooling, Propertymark, Spark44. Solid organisations, real experience, professional development up to a point.

That last part — up to a point — is the part that started to feel like a wall. In a corporate job, you are employed for a specific function. That function is where your development stops. You get good at your lane. You stay in your lane. The organisation benefits. You progress incrementally, if at all, on someone else's timeline.

I started paying attention to how other people were living their lives. Not enviously — more like a pattern recognition exercise. Some people had built things. They wore every hat. They made decisions that mattered and felt the full weight of the outcome — good and bad. They were growing in ways that didn't fit a job description.

I wanted that.

The first attempt — a gym, an iPhone, and no marketing budget

Before I knew anything about business, I was a personal trainer at PureGym in Birmingham. Self-employed from day one, which meant if I didn't find clients, I didn't eat. No client list handed to me. No marketing budget. Just an iPhone and an Instagram account.

I started posting content. Workout videos, training tips, behind-the-scenes clips. Nothing sophisticated — just consistent, genuine, local. And something unexpected happened: people started reaching out to book sessions. Not because I was the best PT in Birmingham. Because I showed up on their feed, they trusted what they saw, and they sent a message.

At the time I didn't have a name for what I was doing. I was just trying to get clients. Looking back, it was my first experience of using content as a genuine commercial channel — of understanding that visibility plus trust equals inbound interest. That lesson has never left me.

The long way round

Between the gym and founding Patient Acquisition Hub, I took what looks like a winding path. Support work with homeless adults and young people. A CCTV operator role at Mitie. A custodial officer training programme at G4S. Freight forwarding internships in Antwerp and Vitrolles. Financial trading. A property finance workshop. A web development bootcamp.

From the outside it probably looks unfocused. From the inside, every role taught me something I couldn't have learned any other way.

  • Support work — patience and persistence Showing up for someone week after week when progress is invisible, then watching them get their first flat. That's what real persistence looks like.
  • CCTV operator at Mitie — data and patterns Monitoring carefully and logging accurately isn't glamorous, but it's the work that actually tells you what's happening.
  • Trading diploma — decision-making under pressure Reading situations without emotion and acting on incomplete information. A skill that transfers directly to running a business.
  • Web development bootcamp — building something real We built a full-stack application for Dell as our final project. Technical skills are learnable. You don't need to be a developer to understand how things work.
  • Freight forwarding in Antwerp & Vitrolles — logistics thinking Understanding how complex systems move and where the failures happen. More useful than it sounds.

None of it was wasted. All of it is in use.

Why dental practices in Camden and Hampstead

In January 2024 I founded Patient Acquisition Hub. The niche isn't random.

I chose dental practices in Camden and Hampstead specifically because I understood the competitive landscape. Independent practices across NW1 and NW3 are losing patients every week — not because their dentistry is worse, but because out-of-area competitors with stronger Google signals rank higher for searches made right outside their door.

A patient steps off at Belsize Park tube. They walk past your practice. They search "dentist near me" on their phone. They book the first result. If that isn't you, it's a clinic two streets away that invested in local SEO — not better dentistry.

The phone rings between 8am and noon. The reception is with a patient. That caller — potentially worth £500 to £3,000 — waits a few seconds, then books whoever came up second on Google.

These are not hypothetical scenarios. They happen dozens of times a week at practices across NW1 and NW3. Patient Acquisition Hub exists to close both gaps — missed call recovery, Google review automation, and hyper-local SEO — running quietly in the background while the practice focuses on dentistry. No extra staff. No new workflows. No junior account manager. Just systems that work and one person accountable for the result.

What BJJ is teaching me now

In July 2025 I started training Brazilian Jiu-Jitsu at Panta Rhei. I'm a beginner. That's the point.

BJJ is ruthlessly honest. You can't fake your way through a roll. You can't rely on confidence or experience from another domain. You either know the technique or you get submitted. The mat doesn't care about your LinkedIn profile.

Building a business from scratch is similar. The market doesn't care about your intentions. You either solve the problem or you don't. You either stay composed when things are slow or you panic and make poor decisions.

— Julien Kabongo

Training BJJ has sharpened the things that matter most in the early stages of a business: humility, consistency, and the ability to keep learning when progress is invisible. I'm still a white belt — in BJJ and in many parts of business. I've made peace with that. Staying in the position of a learner — genuinely, not performatively — is where growth actually happens.

What I'd say to anyone considering the leap

I'm not going to tell you to quit your job tomorrow or follow your passion. That's not how it works.

What I will say is this: the skills you're building in your current role are not wasted. The patience you're developing in a job that frustrates you is not wasted. The relationships you're building with customers, even in a role that feels beneath you, are not wasted.

Everything compounds. The freight forwarding internship in Antwerp. The personal training clients who found me on Instagram. The person I helped get their first flat. The data I logged accurately at Mitie. All of it is in use, in ways I couldn't have predicted.

The question isn't whether you're ready. You won't be ready. The question is whether the cost of not trying is higher than the cost of trying and failing.

For me it was. So I moved to the UK with no plan, learned the language, built a career, and eventually built a business.

Still building.

Julien Kabongo

Julien Kabongo — Founder, Patient Acquisition Hub
Dental marketing agency for independent practices in Camden Town, Hampstead, Belsize Park, Kentish Town, and across NW1, NW3, NW5 & NW6.